The Sales Loft
Founder · Fractional CSO · Keynote Speaker

Turn what you already know into income.

Clients. Press. Partnerships. Speaking gigs. Job offers. Your expertise is already worth paying for — let's build the system that proves it.

Let's Go  →
T
❤️
“Don't hesitate to work with her, truly. She's the real deal.”
Tessa Grashuis, Career Coach & Job Search Strategist
As Seen In
Founder & Fractional CSO

I turned a Zillow layoff into a layup 🏀

Now, The Sales Loft helps founders, professionals, B2B and B2C brands turn expertise and content into an income.

Get more clients, press, partnerships and sales by generating content that converts followers into dollars.

Start Selling

Affiliates & Partners

Shop The Sales Loft

The tools and gear I actually use to run this business — and the ones I put in front of clients.

Some links are affiliate links — I only recommend what I use.

Start Here · The PTO Replay

Your LinkedIn should be sending deposits.
Not just notifications.

Get the full Posts → Opportunities workshop replay plus the complete vault — the framework, the AI prompt swipe file, the profile audit checklist, and the Canva banner template. $22, instant access.

Get The Replay →

$22 · instant access · vault included. You'll be added to the list — unsubscribe any time.

As Seen In
Free · Straight To Your Inbox

Dearest Unemployed Reader

Subscribe to receive the sales plays, prompts, and strategies all from your Viscountess of Sales.

No spam. Unsubscribe any time.

PTO Replay + Vault Most Popular
PTO Replay + Vault
$22 · Instant Access
The full Posts → Opportunities workshop, on demand, with every template and prompt from the vault.Get The Replay →
1:1 · 2 Hours
Blueprint Session
$550 · Built Live
You bring the business, offer, content or sales problem. We figure it out and monetize it in two hours or less.I'm Done Guessing →
Fractional CSO Retainer For Companies
Fractional CSO
Monthly Retainer
Sales leadership without the headcount — strategy, systems and content built for your team, month over month.Inquire →
💖 “It gave me the structure and confidence I needed to get moving.”
— Devon B.
0
Views Generated
0
Client Impressions
0
Businesses Launched
0
Avg. Reach Increase
@deidreofficial @thesalesloft LinkedIn Email TikTok YouTube
Sound Familiar?

Where most people are stuck

You're posting consistently

And getting likes, impressions, maybe a few nice comments — but not a single sales conversation out of any of it.

You've tried the advice

Post daily. Use hooks. Engage more. It's all technically true and none of it told you what to actually say, or what to do after you hit publish.

You're rebuilding after a layoff

Applications go nowhere. Your experience is real but your profile reads like a résumé, so opportunities scroll right past you.

Work With Me

Wherever you are, there's a next play

Start free, go deep, or bring me in to build it with you.

Free · 3 Minutes

The Layup Score 🏀

Free

Answer 11 questions and get a personalized scorecard across Positioning, Content, Distribution and Conversion — plus the three things to fix first.

Reveal My Score
Most Popular

PTO Replay + Vault

$22

The complete Posts → Opportunities workshop on demand, with every template, prompt and checklist from the attendee vault included.

Get Instant Access
1:1 · 2 Hours

Blueprint Session

$550

You bring the business, offer, content or sales problem. We figure it out and monetize it in two hours or less — built live, around your business.

I'm Done Guessing →
Dee Henry, founder of The Sales Loft
Meet Your Strategist

I'm Dee — and I turned my Zillow layoff into a layup 🏀

I'm the founder of The Sales Loft, a Fractional Chief Sales Officer, and a keynote speaker. I've been featured by CNBC, HubSpot, Coursera, Pipedrive and Microsoft, and I write Dearest Unemployed Reader for everyone rebuilding after a layoff.

I don't teach theory. I build the actual system — the profile, the content, the offer, the follow-up — around your business, so your expertise finally turns into income you can count on.

Work With Me
Results

What people say after we work together

A
Ashley Novak — Founder, Glam On Demand
★★★★★
“Practical and aligned with long-term growth.”
I recently booked a consult call with The Sales Loft and found the session to be genuinely valuable and insightful. She brought clarity to our current challenges, offered a fresh strategic perspective, and helped us think more intentionally about our next steps. What stood out most was her ability to quickly understand the business, ask the right questions, and provide thoughtful feedback that felt both practical and aligned with long-term growth — not generic advice.
★★★★★ Verified review
D
Diana Lillo — CoFounder, MOSS Wellness Workspace
★★★★★
“Dee is AH-Mazing!”
That's all 😁 But seriously, she has been a tremendous asset to our team delivering sales funnel workflows and automation that deliver results. BONUS, Dee's energy is magnetic and you will enjoy every minute collaborating with her.
★★★★★ Verified review
T
Tessa Grashuis — Career Coach & Job Search Strategist
“I really turned a corner after our chat.”
I am BLUSHING 😊. The tips that reshaped how I used my voice and helped increase my TikTok following to over 1,000 ALONE could've sustained me for a long time. But what stuck with me even more was the sheer creative expertise and empowerment that came from speaking with Dee. Having someone like her in my corner gave me new tools to beat back my own imposter syndrome. Don't hesitate to work with her, truly. She's the real deal.
Via LinkedIn
D
Devon Bruce — Founder & CEO, English Communication Academy
“Transformative for me.”
I had the pleasure of working with Deidre, and her expertise in online branding and business building has been transformative for me. She guided me in the right direction when establishing my brand online, helping me clarify my message and leverage my social media presence. Thanks to her insights and hands-on approach, I now have a solid strategy and the confidence to grow my business. Her knowledge, professionalism, and passion are truly unmatched.
LinkedIn Recommendation
A
Ashley Ogden — Customer & Partner Experience
“Your talent is massive!”
So proud and inspired by you, D!!! The last project we worked on together was the flex partner newsletter and your talent is massive! Whoever gets a strategy session with you is so so so lucky!
Via LinkedIn
S
Sujeiry G. — Author & Creative Entrepreneur
“I forgot how much I have accomplished.”
Thanks to @deidreofficial I went through my very first LinkedIn profile that I created when I began freelance writing. And I am highly impressed with myself. I forgot how much I have accomplished. So thank you Dee for your expertise and for bringing me back to LinkedIn. Because now I remember the woman I used to be and the woman I am becoming again as a creative entrepreneur.
Via Threads
E
Emily Worden — #1 Career Coach on LinkedIn
“You all did a great job!”
The Sales Loft thank you for producing the video, you all did a great job!
Via LinkedIn
V
Vanita Capobianco
“I just mailed in my final paperwork for my LLC.”
Based on your last post — I just mailed in my final paperwork for my LLC 🎉
Via LinkedIn
M
Marcel Velica — Senior Security Program Manager
“A powerful reminder.”
Deidre's story is a powerful reminder that we don't have to wait for a new year to make a fresh start.
Via LinkedIn
K
Kelly Gindlesperger, MBA
“You jumped even higher than you were before.”
I just got done listening to your podcast — loved it! Thank you for sharing your experience of being laid off. I've been laid off before and what you shared completely resonated with me! I love that you jumped back out there and jumped even higher than you were before — you go girl!! Today I'm taking your advice “just do it” and will stop overthinking things.
Via LinkedIn
🔒
Name withheld
“Hopefully I can also turn my layoff into a layup.”
I just got another rejection email after 3 rounds of (I thought) great interviews. Your post today gave me the tiny ray of positive attitude to get me to drink some water. Hopefully I can also turn my layoff into a layup. Just wanted to thank you for shining your light — it's making a difference.
Via DM — shared with identity protected
A
Dr. Anesha Fuller — Educator, Professor & Consultant
“A complete profile transformation.”
Her before-and-after is one of the clearest examples of what a Blueprint does — from a plain page to a positioned brand with press features and a clear offer.
Video testimonial

Questions? Answered.

Where should I start?

Take The Layup Score — it's free and takes three minutes. It tells you exactly where your profile is leaking opportunities. From there, the $22 PTO replay gives you the full system.

I just got laid off. Is this for me?

Yes — and it's who I built this for. Your expertise didn't disappear when your job did. What's missing is a profile and a presence that makes opportunities come to you instead of you chasing applications.

I don't have an offer yet. Should I wait?

No. Building the strategy first means the offer gets built around what people will actually pay for, instead of you guessing and then trying to market your way out of it. We build the offer in the session.

How is this different from a course?

A course teaches concepts. A template hands you someone else's structure. The Blueprint gets built around your business, live, while you're on the call — so there's no translating required afterward.

Do you work with brands and companies?

Yes — brand partnerships, sponsorships, and fractional sales leadership. Email hi@thesalesloft.com and tell me what you're building.

Start where it's free.

Three minutes, eleven questions, and a scorecard that tells you exactly what to fix first.

Reveal My Layup Score 🏀

Or grab the PTO replay + vault for $22 — instant access

@deidreofficial @thesalesloft LinkedIn Email TikTok YouTube